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Formula 1 Celebrity Golf Tournament
The Event:
Well known tv personalities including Bobby Davro, Kenny Lynch, Steve Davis, John Conti, Mike Reid and John Bardon (better known as Grandad from East Enders) all competed in an 18 hole golf tournament at Crondon Park Golf Club, Stock, 20 September 2005 to raise in excess of £5000 for the Help The Aged charity.
On the back of their successful PR campaign the previous year, the organisers asked Cool Mustard PR to promote this year's event which was sponsored by Lookers Renault.
Our Input:
A Formula 1 car to be positioned on the 18 th green where competitors and visitors were invited to be photographed with the Renault F1 sportscar.
A press campaign throughout London and the South East prior to the tournament resulting in press coverage across the area.
Live comedy at the presentation dinner courtesy of Kenny Lynch, Bobby Davro and John Bardon who gave their services free of charge.
Radio coverage on BBC Radio.
TV coverage of the participants by BBC Look East and ITV Anglia news.
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