Cricketer Takes To The Catwalk For Charity
The Event:
The Wedding Network asked Cool Mustard PR to highlight their charity catwalk show at their Wedding Exhibition at Brentwood School in Essex 28 - 29 January 2006.
The Wedding Exhibition was held in association with Dream 107.7FM Radio and the latest designs from Debenhams and Moss Bros were shown on the catwalk. All money donated at the fashion show went towards the Farleigh Hospice Appeal - the sole provider of specialist hospice care in mid Essex
Our Input:
A Face of the Wedding Network competition in association with local nightclub, Dukes Genesis. The prize included appearing on the catwalk at the fashion show.
A press campaign targeted London and the South East for 3 months prior to the wedding exhibition in conjunction with the Face of the Wedding Network heats.
A local press campaign in conjunction with local radio Dream 107.7 FM and newspaper groups.
Promotional roadshows around the county at local shopping centres with appearances from local celebrities.
Appearances on the catwalk by sporting celebrity Essex Cricket all rounder Ashley Cowan and the winner of The Face of the Wedding Network, Hayley McDermott.
